Have
you heard the great news? So beginning this weekend the retailer store
"JCPenny" will launch its new campaign Sunday offering certain items
in its private label collections for just 1 cent. YES! That’s right, you're
eyes are not fooling you. Beginning this Sunday, you can shop around in this
retailer store and find items for one penny.
The new campaign
focuses specifically on Penney's private brands, which have already been
helping drive sales. Penney reported fourth-quarter earnings Friday that showed
its new turnaround strategy under CEO Marvin Ellison is resonating with
customers, including its private brands and Sephora stores that sell
products within Penney. The "Penney Days" promotion, which
starts Sunday and lasts all week, will offer customers an Arizona-branded
item at full-price and a second Arizona item for a penny. Penney will continue
to roll out other items for a penny throughout the year.
Customers online and in
stores will be able to buy a regular priced Arizona brand apparel or accessory
item and purchase another Arizona apparel or accessory item for just one penny.
JCPenney
said they hope this sale makes them more popular amongst moms.
“We
want to be the shopping mecca for the modern American mom, which means we need
to dimensionalize the idea of worth. We know our customers live very busy lives
and we want every trip and interaction at JCPenney to be worth her time, her
hard earned money and her effort,” said Mary Beth West, chief customer and
marketing officer for JCPenney
This is such an awesome campaign and I am excited to see what new items I will be able to purchase this weekend. Stay tuned next Friday as I will upload pictures of the items I purchased from this upcoming week :)
-XoFashion