Penny Shopping

Have you heard the great news? So beginning this weekend the retailer store "JCPenny" will launch its new campaign Sunday offering certain items in its private label collections for just 1 cent. YES! That’s right, you're eyes are not fooling you. Beginning this Sunday, you can shop around in this retailer store and find items for one penny. 
The new campaign focuses specifically on Penney's private brands, which have already been helping drive sales. Penney reported fourth-quarter earnings Friday that showed its new turnaround strategy under CEO Marvin Ellison is resonating with customers, including its private brands and Sephora stores that sell products within Penney. The "Penney Days" promotion, which starts Sunday and lasts all week, will offer customers an Arizona-branded item at full-price and a second Arizona item for a penny. Penney will continue to roll out other items for a penny throughout the year.
Customers online and in stores will be able to buy a regular priced Arizona brand apparel or accessory item and purchase another Arizona apparel or accessory item for just one penny.

JCPenney said they hope this sale makes them more popular amongst moms.

“We want to be the shopping mecca for the modern American mom, which means we need to dimensionalize the idea of worth. We know our customers live very busy lives and we want every trip and interaction at JCPenney to be worth her time, her hard earned money and her effort,” said Mary Beth West, chief customer and marketing officer for JCPenney

This is such an awesome campaign and I am excited to see what new items I will be able to purchase this weekend. Stay tuned next Friday as I will upload pictures of the items I purchased from this upcoming week :)

-XoFashion